Throughout Certificate IV in Marketing and Communication you’ll learn and develop skills based upon the key principles of marketing and be introduced to modern marketing techniques, in an ever-changing landscape. This may involve product knowledge, consumer behaviour, market research and profiling, developing marketing mixes and coordinating marketing campaigns.
Certificate IV in Marketing and Communication will suit those looking to get into the field, or those who are already in a marketing assistant role and are looking to validate and enhance skills. This program can be delivered by our employer based method, designed to complement your workplace learning if applicable.
Direct marketing officer
Market research assistant
Public relations officer
BSBCMM401 Make a presentation
BSBCRT401 Articulate, present and debate ideas
BSBMGT407 Apply digital solutions to work processes
BSBMKG417 Apply marketing communication across a convergent industry
BSBMKG418 Develop and apply knowledge of marketing communication industry
BSBCUS401 Coordinate implementation of customer service strategies
BSBLDR402 Lead effective workplace relationships
BSBMKG401 Profile the market
BSBMKG408 Conduct market research
BSBMKG419 Analyse consumer behaviour
BSBPRO401 Develop product knowledge
BSBLDR403 Lead team effectiveness
Additional selectable units may apply.
The assessments will include the validation of underpinning knowledge, skills and attributes required to meet the course outcomes. All assessments are to be submitted electronically unless otherwise stated by your educator. Assessments may include written reports, essays and presentations. There will be a minimum of one and a maximum of three assessments per unit.
There are no prerequisites.