BSB42415 Certificate IV in Marketing and Communication

Everything you need to know about BSB42415 Certificate IV in Marketing and Communication

Throughout Certificate IV in Marketing and Communication you’ll learn and develop skills based upon the key principles of marketing and be introduced to modern marketing techniques, in an ever-changing landscape. This may involve product knowledge, consumer behaviour, market research and profiling, developing marketing mixes and coordinating marketing campaigns.

Certificate IV in Marketing and Communication will suit those looking to get into the field, or those who are already in a marketing assistant role and are looking to validate and enhance skills. This program can be delivered by our employer based method, designed to complement your workplace learning if applicable.

Career Opportunities

Direct marketing officer

Market research assistant

Marketing coordinator

Marketing officer

Marketing assistant

Public relations officer

Core Units

BSBCMM401 Make a presentation

BSBCRT401 Articulate, present and debate ideas

BSBMGT407 Apply digital solutions to work processes

BSBMKG417 Apply marketing communication across a convergent industry

BSBMKG418 Develop and apply knowledge of marketing communication industry

BSBCUS401 Coordinate implementation of customer service strategies

BSBLDR402 Lead effective workplace relationships

BSBMKG401 Profile the market

BSBMKG408 Conduct market research

BSBMKG419 Analyse consumer behaviour

BSBPRO401 Develop product knowledge

BSBLDR403 Lead team effectiveness


Additional selectable units may apply.


The assessments will include the validation of underpinning knowledge, skills and attributes required to meet the course outcomes. All assessments are to be submitted electronically unless otherwise stated by your educator. Assessments may include written reports, essays and presentations. There will be a minimum of one and a maximum of three assessments per unit.


There are no prerequisites.

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